How much can I make as a self-published author in Kenya?

Posted by: Brenda Gathoni for Xania
Posted on: Feb 14, 2024


Self-publishing has emerged as a formidable avenue for authors to share their stories and insights, in the rapidly digitizing world. Kenya, with its rich cultural tapestry and a growing community of writers, has witnessed an increase in self-published works. As authors navigate this murky waters, a crucial aspect that calls for exploration is the financial aspect, the one question all new and existing authors ask – how much do self-published authors truly earn in Kenya?

  1. Revenue sharing model
    Much like Xania, the largest digital bookstore in East Africa and self-publishing platform, many services in Kenya adopt a revenue-sharing model to compensate authors for their creative endeavors. This model outlines the percentage of revenue authors receive from sales, delineating the platform's share. Let's dissect the payment structure inspired by Xania.
  2. Print copies: 70-30 split
    When it comes to print copies, authors stand to earn a commendable 70% of the net revenue. This net revenue is calculated by deducting printing costs from the selling price. The remaining 30% is allocated to the platform, ensuring a fair distribution of proceeds. This transparent approach empowers authors by letting them retain the lion's share of their hard-earned revenue.
  3. Ebooks: 65-35 split
    For the digital copies, specifically ebooks, the revenue-sharing dynamics undergo a subtle adjustment. Authors receive 65% of the ebook's selling price, while the platform retains 35%. This model acknowledges the digital landscape's cost dynamics and aligns the earning structure accordingly.
  4. Accessible royalty withdrawals
    Authors in Kenya, much like their global counterparts on platforms such as Xania, enjoy the flexibility of withdrawing their royalties. The process is streamlined, allowing authors to access their earnings at any time. Mobile payment options, including popular services like M-pesa, facilitate seamless transactions, ensuring that authors have control over their financial rewards.
  5. Contingency measures for delays
    Acknowledging the occasional hiccups related to payment service providers, platforms often have contingency measures in place. Authors are advised to await official communication in case of delays due to service provider issues. This transparent communication ensures that authors are informed and reassured, fostering a sense of trust in the platform's commitment to their success.

In conclusion, the financial landscape for self-published authors in Kenya is evolving, offering lucrative opportunities for writers to monetize their literary creations. The adoption of transparent revenue-sharing models, coupled with accessible royalty withdrawals, positions self-publishing as an attractive avenue for authors seeking financial independence. As the literary community in Kenya continues to flourish, understanding the financial mechanisms becomes pivotal for authors to maximize their earnings and thrive in the self-publishing realm.

To get started with self publishing click here to publish your book on Xania and we’ll support you in marketing, printing, live analytics and so much more. You worry about writing, we worry about everything else.

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