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Book summary

Selling is a skill that everyone uses every day, no matter what they do for a living. Want to be successful? Learn how to sell. “You can have everything you want in life if you will just help enough other people get what they want,” according to sales expert, Zig Ziglar. That means listening and connecting with people, understanding their needs, what they want, what motivates them, and then capturing their imagination with a reason to buy…from you. Three features are used throughout the book that reinforce the key concepts: 1. Power of understanding your customer: Lessons in Selling from the Customer’s Point of View. 2. Power of understanding your product: Lessons in product knowledge. 3. Power of understanding the market: Lessons in market analysis It’s a powerful line-up designed to give you insights and experience into the profession of selling and teach you how to get what you want in life. Throughout this book, you’ll learn how to sell products, services, concepts, and ideas. More importantly, you’ll learn how to sell the most important product…yourself. "The 3 Pillars of Sales" is more than just a book; it's a mentorship in print, a guide for those seeking to refine their sales techniques and overcome hurdles in the competitive world of business. Join me on this journey as I share the principles that have fuelled my success and promise to illuminate the path for aspiring sales professionals. Selling is a journey. Your journey starts here.