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Book summary

This workbook is designed to help you generate your unique and good-fit business idea and set the pace for the envisioned success. Additionally, it highlights practical and profitable business ventures in Kenya. While some mentioned ideas are exciting and thought-provoking, others are simple. Still, others are based on detailed research and brilliant intellect. However, it is essential to note that some of the ideas mentioned in this book are listed randomly for interest. Therefore, they are not grouped or ranked in a specific order. With the shrinking job market, the future is in entrepreneurship. That said, it is essential that anyone who decides to pursue and embrace entrepreneurship must be aware of the difficulty, process, commitment, demands, and sacrifices involved. In identifying a business one can do or start, one needs to realize that a business idea could be fascinating, but it is only a business opportunity if it has a chance of success. This workbook is designed to help you generate your unique business idea, nurture your entrepreneurial skills and aspirations and venture into business. Objectives of the Workbook As you read this book, I believe that you can: (i) Get equipped to plan, finance, and launch your business opportunity. (ii) Mentor others to conceive unique and good-fit business ideas. (iii) Explore linkages between entrepreneurs, the resources, and services needed to successfully launch and sustain a sustainable business enterprise.