This book has been written to share critical information, and unlock the hidden experiences, secrets, and realities relating to the complex work which journalists do for society amidst dangerous environments which sometimes can cost even their lives. It reminds us where we came from as a country in the journalism industry, and warns us not to slide back to the bitter, evil, painful, and dark past in efforts to suppress the media for any reasons. It discourages us not to admire or to go back to our stupid or silly past. It outlines the dangers associated with journalism and crafts the wise interventions. It exposes serious attack on the independence of media then. It further uncovers the practical complex journey which journalists travel during their career, and explains in detail the author’s journey of 40 years as a journalist. It provides clearly the two faces of journalism and draws the thin line between what is practiced openly and in secret by the key players in media. It gives the journalist the tricks to carefully navigate the current slippery, and sloppy terrain. It is a set of deep revelations on media violations exposed by an insider. It is will guide student journalists, current journalists, public relations officers (PROs), and media managers in Kenya, Africa, and other parts of the world in navigating and managing the risks associated with journalism. It will equip and skill journalists to perform their duties in a professional way, and agile so as to become the engines of transformation in their nations through information sharing. It confirms the long standing strong links between Kenya, and India. The author gives some valuable insight on the technological advancement after the 1990s which was a big boost to the media since it made the gathering, processing, and presentation of news to be very efficient, instant, and effective. It addresses the essentials of a sound communication system, media hygiene, media globalization, and how we became a global village. It is also good, and very handy for all leaders, professionals, and corporates who deal with media issues from time to time. It calls upon everyone to guard media freedom from any violation for the benefit of the present, and future generations. Free media is good for all of us, politicians, professionals, religious leaders, business, investors, community, society, and nation. It handles the features of the media of the 1990s and what the writer cannot forget in his journalism career. The book expounds on the purpose of media rights and freedoms as provided by the constitution of Kenya and outlines why there are violations of the same even with the strong legal framework. This book finally deals with the meaning of news, sources of news, types of news, importance of journalism, presentation of news, qualities of good reporting, ethics for journalists, and written communication. It also guides on good press releases, press conferences, media interviews, process of writing books, benefits of reading books, book reviews ,and plagiarism. It has been made simple, and precise for easy understanding by the readers.